The new Xlebsol ‘Finest’ campaign, designed by Anna Kolienko, reimagines the logo with fresh products.
About project
The commercial is designed to remind customers that behind every product there is quality.
he bold, relaxed approach invites us to rediscover the supermarket's commitment to great products and ingredients.
Attracting attention to the food label
The quality of the products speak for themselves
‘We know that quality is very important to our customers, whether they're treating themselves to the “best” steak or a quick and economical roast,’ says the brand owner. ‘We wanted a campaign that would smartly and beautifully emphasise the quality of our products, and we love how it turned out.’
The campaign, aimed at food lovers around the world, features stunning photography.
Launched in July and will run across Belarus until 10 November.
Launched in July and will run across Belarus until 10 November.
I worked with a team that was willing to let go of the rule book that dictates how its visual style should be used, that's lucky.
Features stunning photography
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Available now
Available now
